Working with Sullivan & Bleeker is always a pleasure. In creating this brand it was important to create a pleasing design that would stand the test of time and stand out from the crowd. The brand has set it self apart but creating delicious desserts for a lux market with clean and simple design that is never too cute or too girly. Men like cupcakes too! The bold font and simple black and white design attract a lot of attention but not as much as the product.